What we do
Heimaleiga is a property management company for vacation rentals, located in Iceland. We offer a holistic solution, with both the property owners’ and guests’ benefits in mind.

Property Management
We professionally manage our partners’ properties, with a local caretaking team.
Guest Management
We handle everything related to guest booking and offer a 24/7 customer service.
Listing Management
We take care of everything related to listing properties on the leading online marketplaces, such as professional photography, listing creation and price optimization.
Who we are
Heimaleiga is an Icelandic family company founded in 2017.
The whole team at Heimaleiga is focused on making our guests feel comfortable staying with us, so they can feel at home. That is why we chose the name Heimaleiga for our company. The Icelandic word “Heimaleiga” means home rent. We offer a variety of properties in Iceland, so everyone can find a short-term accommodation that feels like home, while on vacation.
Our story
The Melax family starts renting out family members’ homes. They quickly see the opportunity in contactless self check-in, as opposed to waiting at a reception desk.
The first summer employee is hired to help out with the increasing number of rentals.
Heimaleiga is officially founded, Sölvi Melax leaves his previous startup adventures to put full focus on Heimaleiga. The first full-time employees start working for the company and by the end of the year Heimaleiga onboards the first multi-apartment property, Icelandic Comfort Apartments. Adding this complex, Heimaleiga is now servicing 70 apartments.
Heimaleiga creates the first large serviced apartment complex from scratch, SIF apartments, which is the first of its kind in Iceland. The company is involved in the process from sales of the apartments to investors, designing the apartments and getting them ready for guests.
In 2019, 150 apartments are rented out with a majority of single apartments owned by individuals.
Covid19 hits and the majority of owners of single apartments are forced to leave Heimaleiga, due to decrease in demand in short-term rental.
The team decides to work on projects that will strengthen the foundation of the company and allow Heimaleiga to provide even better service. Other large projects are taken on, such as Blue Mountain Apartments and AVA apartments. Heimaleiga partners up with Guesty, a software developed specifically for short-term rental operations.
From 2020, all new projects are fully licensed properties owned by professional investors, and rented out all year round.
The owners of Heimaleiga see the importance of having operations in-house, for optimized service. In addition to having all cleaning and maintenance in-house, they invest in a professional laundry facility, located in the same housing as the Icelandic office at Grensásvegur 14. In 2022, Heimaleiga cleans 11,592 apartments.
The exciting journey of Heimaleiga continues — the team grows, and we open a new office in Bansko. Several new apartment projects are launched, including Icelandic Apartments and Swan House. We also onboard our first hotel project, Room With a View, and successfully rebranded it: the apartments become Máni Apartments, while the hotel rooms transform into Midtown Hotel.
Heimaleiga has become the largest property manager in the capital area and has built strong expertise in the self check-in market. Few new projects are launched including Frost Apartments and B2 Apartments. Both feature full renovations with a modern, stylish interior. During the peak season, up to 80 employees worked at Heimaleiga, delivering outstanding guest experiences.
Heimaleiga opens several new projects from the ground up, including Aurora Nooks and EIR Apartments. Both buildings are newly constructed. Aurora Nooks has its own
underground parking, and EIR Apartments has the ability to accommodate up to 10 people in comfortable 4-bedroom apartments. The company continues to grow steadily, but we never lose sight of our main focus: making guests feel comfortable and at home when they stay with us.
Our properties














Management





Operations









Sales, Marketing and Distribution












Join us
If you would like to be part of our team, please send us your CV and we will contact you as soon as possible.