Updated: July 2025
This Privacy and Cookie Policy outlines how Heimaleiga, Grensásvegur 14, 108 Reykjavík, Iceland (henceforth referred to as “we”), collect, use, store, and protect your personal information when you interact with our website and booking engine. It also explains how we use cookies and similar technologies. By continuing to use our website or booking engine, you consent to the use of cookies as described in this policy.
We take your privacy seriously and are committed to protecting the personal information you provide to us. Please read this policy carefully to understand our practices and your choices regarding your data and the use of cookies.
1.Who We Are
Heimaleiga ehf.
Business ID: 510117-0690
Registered address: Grensásvegur 14, 108 Reykjavík
Email: heimaleiga@heimaleiga.is
2.Information we Collect
2.1 Personal Information:
We may collect personal information from you when you interact with our website and booking engine. This includes, but is not limited to, your name, address, email address, phone number, booking details and payment information (via third-party processors).
2.2 Usage Information:
We may collect non-personal information about your interactions with our website and booking engine. This may include your IP address, browser type, device information, operating system, and the pages you visit on our website.
2.3 Cookies and Similar Technologies:
We use cookies and similar technologies to collect information about your browsing activities on our website. These technologies help us personalize your experience, analyze trends, and track your usage patterns. You can manage your cookie preferences through your browser settings.
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to section 5 in these policies.
3.Use of Information
3.1 Provision of Services:
We use the information we collect to provide you with our property management services, process your bookings, communicate with you, and respond to your inquiries. This includes sending you booking confirmations, updates, and notifications related to your stay.
3.2 Analytics and Improvements:
We may use Google Analytics or similar tools to analyze website usage, gather demographic information, and improve our services. This helps us understand how visitors interact with our website and booking engine, identify areas for enhancement, and optimize our marketing efforts.
3.3 Marketing Communications:
With your consent, we may use your contact information to send you promotional materials, newsletters, and updates about our services, special offers, and relevant news. You can unsubscribe from these communications at any time by following the instructions provided in the email or contacting us directly.
4.Legal Basis for Processing
We process your personal data in accordance with the General Data Protection Regulation (GDPR), based on one or more of the following legal grounds:
- Your consent: When you voluntarily provide your information or agree to receive marketing communications.
- Performance of a contract: When processing is necessary to fulfill a booking or provide our services.
- Legal obligations. When we are required to retain data for tax, accounting, or other regulatory reasons.
- Legitimate interests: When processing is necessary for our business operations and does not override your rights (e.g., improving our website or preventing fraud).
5.Information Sharing
5.1 Third-Party Service Providers:
We may share your personal information with third-party service providers that assist us in delivering our services. These providers may include payment processors, customer support platforms, email marketing services, hosting providers and analytics tools. These providers may include Guesty (property management system), Stripe and Guesty pay (payment processing) and Google Analytics (analytics platform), among others. We ensure that these service providers uphold adequate security measures and only use your information for the purposes outlined in this Privacy Policy.
5.2 Legal Compliance and Protection:
We may disclose your personal information when required by law or in response to valid legal requests. We may also share your information to protect our rights, property, or safety, and the rights, property, or safety of others.
6.Cookies and Tracking Technologies
We use cookies and similar technologies on our website to enhance your browsing experience, analyze traffic, and personalize content.
Cookies are small text files that are stored on your device when you visit a website. They help the website remember your preferences, recognize your browser, and improve performance.
6.1 Types of Cookies We Use:
- Essential cookies: These cookies are necessary for the proper functioning of our website and booking engine. They enable you to navigate through the site, access secure areas, and use essential features. Without these cookies, certain services may not be available to you.
- Analytics cookies: We use analytical cookies, such as Google Analytics, to gather information about how visitors use our website. These cookies help us analyze user behavior, track website performance, and improve our services. The information collected is aggregated and anonymous, and it does not identify individual users.
- Advertising and Marketing cookies: We may use cookies to deliver personalized advertisements and promotional messages based on your interests and browsing behavior. These cookies help us measure the effectiveness of our marketing campaigns and deliver relevant content. We may also share this information with third-party advertising partners.
- Third-Party Cookies: Third-party cookies may be placed on your device by external websites or services integrated with our website. These cookies are controlled by the respective third parties and are subject to their own privacy policies. We recommend reviewing the privacy policies of these third parties for more information on their cookie practices.
6.2 Your Cookie Choices
By using our website and booking engine, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings or by using our cookie settings tool.
If you wish to opt out of personalized advertising, you can adjust your cookie settings or visit the opt-out pages provided by our advertising partners. Please note that opting out does not mean you will stop seeing ads altogether — only that the ads may be less relevant to your interests.
Blocking or deleting certain types of cookies may affect the functionality and user experience of the website.
7.Data Security
We employ industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, given the inherent risks of online communication, we cannot guarantee absolute security. By using our website or services, you acknowledge and accept these risks.
8.Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations. When we no longer need your data, we securely delete or anonymize it.
9.Your Rights (GDPR)
You have the right to access, update, erase, and correct inaccuracies in your personal information held by us. If you would like to exercise any of these rights or have any concerns regarding your privacy, please contact us using the information provided at the end of this Privacy Policy.
Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.
10.Children’s Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a minor, we will take steps to delete it as soon as possible.
11.Changes to This Policy
We reserve the right to modify this Privacy and Cookie Policy at any time. Any updates will be effective upon posting the revised version on our website. We encourage you to review this Policy periodically to stay informed about how we collect, use, and protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy & Cookie Policy or our privacy practices, please contact us at: heimaleiga@heimaleiga.is or at: Heimaleiga, Grensásvegur 14, 108 Reykjavik. We will address your concerns in accordance with applicable law.
For details regarding governing law and dispute resolution, please refer to our Rental Terms and Conditions.
